The Area Executive and representatives are selected to act on behalf of the Area. They ensure national information is distributed to clubs, provide support for each branch of the association and organise social and special fund raising events within the area.








| Name | Flower Club | |
|---|---|---|
| Demonstrators' Rep | Pat Billing | Loughborough Flower Lovers’ Club |
| Education Rep | Joan Woodhead | Grimsby Flower Lovers' Club |
| The Flower Arranger Officer | Jan Geary | Bradgate Flower Club |
| Hospitality Chair/Rep | Margaret Clamp | Castle Donington & District Flower Club |
| Judges' Rep | Diana Knight | Nottingham Flower Club |
| Magazine Editor | Jeanne Welch | Worksop Flower Club |
| Media Officer | Maggi Connor | Sleaford & District Flower Lovers’ Club |
| Photographic Rep | Sue Hartley | Southwell Flower Club |
| Speakers' Rep | Rosemary Garratt | Nottingham Flower Club |