The Area Executive and representatives are selected to act on behalf of the Area. They ensure national information is distributed to clubs, provide support for each branch of the association and organise social and special fund raising events within the area.







| Name | Flower Club | |
|---|---|---|
| Demonstrators' Rep | Pat Billing | Loughborough Flower Lovers’ Club |
| Education Rep | Barbara Smith | Newark-on-Trent & District Flower Club |
| The Flower Arranger Officer | Shirley Blyth | Castle Donington & District Flower Club |
| Hospitality Chair/Rep | Margaret Clamp | Castle Donington & District Flower Club |
| Judges' Rep | Joan Woodhead | Grimsby Flower Lovers' Club |
| Magazine Editor | Jeanne Welch | Carlton-in-Lindrick Flower Club |
| Media Officer | Maggi Connor | Sleaford & District Flower Lovers’ Club |
| Photographic Rep | Sue Hartley | Southwell Flower Club |
| Speakers' Rep | Rosemary Garratt | Nottingham Flower Club |